Offers GANT
Gant is an American clothing brand specializing in clothing for men who like to be well dressed, with an elegant touch in their day to day. They also have (although to a lesser extent) women's fashion and children's fashion . Gant's product portfolio is very large since, some time ago, they added a new line dedicated to home clothes .
The company has been in the fashion industry for many years, which assures us of superior experience and quality in everything it manufactures. If you want to know the history of Gant , stay to find out.
The founder of Gant was Bernard Gantmacher, a Ukrainian who at the age of 17 emigrated from his country to the United States in search of a better life . His goal was to become a pharmacist and that is why he enrolled in night classes, but his destiny took a turn when, to pay for his studies, he began to work in a clothing industry in which Bernard was in charge of joining the different parts of the garment. . This is where he learned the trade and became interested in the world of fashion.
Returning from military service in World War I, Bernard realized that he wanted to be an entrepreneur and have his own clothing brand. He did not let much time pass when, together with his partner Morris Shapiro, they created the company that would give them a lot of work and many joys due to its rapid growth. This consisted of a shirt factory that sold to other brands called the Par-Ex Shirt Company.
Bernard also grew personally as he married Rebecca, a girl he met working in the industry and they both had children who would later be directly involved in the brand. Marty and Elliot , two of the sons, began working at Gant as mere cleaners and assistants, but they wanted to get the brand on the right track and decided to pursue their studies focused on the company: Marty studied Management and Business Administration and Elliot specialized in Marketing .
Thanks to the knowledge acquired, the enthusiasm of two brothers who loved the project that their father started and a meticulous observation of society, the brothers realized that it was time to stop producing for third parties and create clothes. with its own brand , with a seal that differentiates its quality from the rest and that everyone would like to have. After convincing his father that it was the perfect time, GANT Inc. was born in 1949.
The following years consisted of creating a brand image and making a difference with other brands that were already on the market. During the 50s, the shirts that everyone wore were white, smooth, elegant, but simple. Gant decided to break that monotony and created what is known as the Oxford Color Explosion.
The shirts they made had unusual colors, stripes, plaids, fabrics ... and in the end they got people to notice them and that color was part of people's daily lives. They were so supportive of that brand image that Elliot and Marty once prohibited their employees from wearing white shirts to work .
Gant is a brand that constantly evolves, learns from mistakes and improves to create products with which people feel comfortable and at the same time special. Undoubtedly, it is not an easy task to achieve, but thanks to its great marketing and market research department , they have been doing it since the 50s and have gone from being a family business to being a multinational known and loved by many people in all the world.
Take advantage of Gant offers and buy clothes of excellent quality that will make you feel safer or more secure thanks to the elegance of their designs. Also, Gant is a perfect option to give a gift to a family member or friend who likes to have a style with which you always hit the mark.