Offers Lacoste

Lacoste is a French brand that has been dedicated to the fashion and accessories sector for almost a century. To talk about Lacoste as a firm, it is necessary to know its founder René Lacoste who was one of the most important and famous tennis players of his time. René was not a child prodigy of this type of person who at the age of 5 already excelled in what they later dedicated themselves to when they grew up, on the contrary. This player never picked up a racket until he was 15 years old, after a trip to England, he became interested in tennis and began to train very hard.

Just two years after starting in the world of sports, René participates for the first time in the World Championship on clay so it is shown that they did not discover his talent soon, but he had it. In 1923 he participated in the Davis Cup with his French team. That same year, the anecdote by which his brand would be identified and known worldwide took place.

René saw a crocodile skin suitcase and took a fancy to it. It was bet with his coach that, if he won, he had to give it to him. That was not the case, but a journalist echoed the anecdote, published it, and from that moment on, his followers began calling him "the crocodile . " Now that we know the reason for the brand's name (René Lacoste's last name) and the logo (the crocodile), let's talk about the firm.

Thanks to René, the tennis clothing became that uniform of white trousers and a long-sleeved shirt and tie, to wearing a polo shirt (a garment so named because it was used solely and exclusively for that sport) although with some modifications. Made the back a little longer than the front, flat collar and buttoned. Of course, he captured the crocodile embroidery on the polo shirts.

The tennis world, at first, was a little skeptical of change, especially the more traditionalists, but the comfort of the players began to be noticed and after a while, everyone used Lacoste polo shirts to play tennis and win more matches. easily.

In the following years, René's intention was to make his company grow through his polo shirts, which, by the way, was the first brand to visibly display its logo on sportswear. With all the tennis on his side, he began to worry about the world of more casual and even elegant fashion.

For René, his clothes did not have to be only for athletes, but that anyone who wanted (and could pay for the quality), had the opportunity to wear a Lacoste garment, without having to play tennis. There began the advertising campaigns, the diversification of products, the adaptation of designs for urban fashion ...

All Lacoste clothing is designed with very classic, minimalist lines and with the essence of the brand always present . This is necessary due to the price of Lacoste clothing. It is not a cheap brand, which makes its garments in any way and with questionable quality, but the duration of Lacoste garments is its main benefit and although it seems that you are spending more money, in the long run you are saving money because you will not need to renew closet continuously. For this system to be effective, Lacoste makes a very refined selection of which fashions to follow and which not to, so that its designs are as attractive as possible while being timeless .

For example, if animal print is worn a lot in a year, Lacoste would not use it for its garments since it is a too striking print that usually lasts only one season (because people get tired and it is very repetitive). However, if straight pants are what you start to wear, Lacoste can create some models with that line since the style of fashionable pants usually lasts a few years .

Thanks to the people who appreciated the quality of Lacoste products, over the years they have diversified their business and expanded their portfolio of products until today where you can find other products that are not clothing as such, but they are related to the world of fashion: sunglasses, colognes, sneakers, watches, suitcases, belts ...

With Lacoste you have a good purchase guaranteed and even more so now that you have Lacoste accessories and clothing on sale . Take the opportunity to make a special gift to that person that you appreciate so much or even make a gift to you that you deserve so much.

Lacoste is responsible for providing consumer items such as men's T-Shirts, men's Polos y men's Shirts.

Despite having numerous products, market leaders, Lacoste has focused a lot on the men's clothing category where it becomes a reference for other companies.