Offers L'Oreal Paris

L'Oréal is a French company specialized in beauty products and is currently the largest and most important company in the world in this sector. The cosmetics that they manufacture and distribute can treat any part of the body and with them we achieve excellent results to see ourselves as we really would like. This brand is an expert in hair products.

Its founder was Eugène Schueller who, in 1907, decided to apply all his knowledge of chemistry to create products with which women could dye their hair with the least damage possible . Their target audience was clear, women who wanted to show off their hair with a wonderful finish without worrying about their hair being damaged by harmful chemicals.

Today, there are easy-to-apply products and there are women and men who dye their hair at home, but at that time, you needed to go to a hairdresser no matter what . Eugène was visiting the hairdressers of Paris so that they bought the product and then applied it to their clients.

In 1919, they moved to the Rue d'Alger in Paris where, in addition to offices, they had a test and demonstration room . This was important since, today, it is very easy for us to show our products thanks to social networks, but in those days, it was not easy to demonstrate the result of hair dyeing because the photographs were in black and white and the videos and we don't even talk.

The products were very good, but it was not the only thing that propelled the company to the top. Eugène's marketing strategies had a lot of repercussion and some of them have marked many advertising techniques that we can still observe. One of the most striking was its announcement on the radio in 1932. This announcement was made singing, something never seen before so we can say that L'Oreal was the promoter and creator of the advertising jingle.

They also implemented one of the most famous slogans in cosmetics and in the world of brands in general. We talk about the mythical phrase "because I'm worth it", which was devised in 1972 at a time when women were beginning to create a feminist revolution . Until then, women were not used to thinking about the power they could obtain nor did they give themselves enough importance because they had always been considered inferior people than men. They dedicated all their efforts to make the man happy and at ease, leaving for them "the leftover" of life.

But in that period of time, things began to change and women began to understand that they were just as important as men and that if they wanted to pamper themselves, they could do it, even if that meant putting their interests ahead of men's. That was exactly what L'Oreal was trying to say with its slogan and it perfectly summed up the idea of feminism, so many of them began to use it without it having anything to do with the brand at that time. It is also important to note that this phrase was devised by a 23-year-old girl, which also shows that changes were beginning in society with respect to women.

Over the years, L'Oreal buys other companies in order to diversify its products and start marketing creams, makeup, perfumes, care for men ... And as a result we found the great company that it is today that dominates the beauty market and its main concern is to continue researching and developing products that are useful for our day to day and make us feel confident.

In addition, it is a company committed to the environment for this reason, its factories have a very low or non-existent CO2 consumption as in Burgos, Spain, which is emission-free since 2015 and is one of the largest in the company already who work more than 500 workers and export products to more than 50 countries.

Now you have the opportunity to buy L'Oreal products with discounts since, thanks to its offers, beauty and self-confidence, is within reach of a click.

L'Oreal Paris, a well-known brand worldwide, for products such as mascaras, lipsticks y eyeshadows.

Despite having numerous products, market leaders, L'Oreal Paris has focused a lot on the beauty category where it becomes a reference for other companies.