Offers Mattel

Mattel, Inc. is an American-based company founded in 1945 by Harold Matson and Elliot Handler. It is dedicated to the sector of toys for boys and girls , taking care of its entire process: design, manufacture and distribution. It is one of the companies focused on this most important sector and with the greatest presence in the world. Throughout its history, it has provided toys that have marked the childhood of entire generations and that continue to do so today, such as Barbie, Monster High and Hot Wheels among others.

The creation of this company was born from the idea of two friends who wanted to create a company that they named after the union of their own (Matt de Matson and El de Eliot), in which they sold frames for photographs and then they started to investigate the toy business since Eliot started by making furniture for dollhouses for his young daughter and since this activity was more profitable than the previous one, they decided to put aside the business of photo frames to enter the world of toys.

In 1947, they launched a product that revolutionized the market and obtained a much more valuable result than other articles of the company. We are talking about the ukulele made of plastic and of a small size, adapted to boys and girls so that they have the opportunity to enter the world of music and discover new experiences. It was considered a very educational toy that could enhance many skills in children, so parents did not think twice when buying the toy.

As a result of this fact, the Mattel company decided to reorient the entire business to the manufacture of toys and year after year the company was becoming very popular in the sector since with its plastic and metal toys they updated the image and usefulness of the products being more attractive and functional. Until the boom came: Barbie . Ruth Handler was Eliot's wife and owner of the company since, months after it was founded, Matson had to sell his share of the company to Ruth due to health problems. She watched her daughter play with dolls that simulated babies or little girls and with cutouts of paper women that came in the newspaper. That was when he came up with Mattel's most millionaire idea, which was to create Barbie, a three-dimensional doll with an image of an adult woman that girls could comb and dress to play with and their lives as "people greater".

Ruth struggled to get the Mattel management team to accept the idea, but after she got it, the manufacturing and marketing of Barbie was launched. The success was instantaneous and incredible in such a way that two years after launch, they created the male version that was sold as Barbie's boyfriend: Ken. The following years were dedicated to producing more and more Barbies, friends, accessories, professions, houses, cars ... people and, especially girls, loved this world and no one made competition for them since it was the favorite gift of any girl for many years.

After this great success, the Handlers continued to create secondary toys and in 1968 they focused their attention on boys as the market for girls was more than dominated. Eliot thought: What do children like? And the answer was quick and easy: cars. He designed sixteen small cars made of metal that, unlike their competitors, the wheels were more slippery and the cars got faster speed. He called them Hot Wheels and they were the company's second biggest success in dominating the entire boys and girls market.

The company offers a huge number of products for people to find what they are looking for from a variety of styles and now, on deals.com, you can find Mattel toys on sale so that quality play is not a luxury.

Kids' Play Figures, fashion Dolls y board Games All these have in common their manufacturer, Mattel, top in the market.

The growth in sales of toys & games, where Mattel best moves, occurs among other reasons for users who buy online at sites like Ofertas.com