Offerte Brand: JosseyBass
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.: Integrity and Passion in Life and Business: a Journey Toward ... Brand, People, Community, and the Planet
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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
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Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
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