Offers LEGO

Lego is a world-renowned brand that is dedicated to leisure with toys , in fact, its name comes from the Danish words "Leg godt" which means to play well. Later, its founder realized that, coincidentally, in Latin it has the meaning of I armed. That is great for the brand as its flagship products are the building blocks . The company also has other lines of business such as articles dedicated to very young children, robotics toys and up to two of its own series: Ninjago and Bionicle.

The beginnings of the company are in Billund, a town in central Denmark since Ole Kirk Christiansen, a carpenter of the town, decided in 1932 to stop building furniture to dedicate himself to shaping wood in order to create toys for children . This change had a great acceptance within his locality since, in those years, especially after World War II, it was much more difficult to get toys made of other materials such as metal because they were imported.

Ole Kirk had some logistical and production problems with wood so, in 1940, he decided to stop producing wooden toys and switch to building them from plastic and, inspired by a construction company, nine years later he and Kirk's family , they designed the famous “colored bricks” that were used to stack one another and thus create new constructions with endless possibilities, but it was not until 1958 when they implemented the hooking system that allowed children to make their creations much more stable and they could make buildings or whatever occurred to them in a much higher and strange way thanks to the system.

By not including the instructions in the first block models, the children had endless possibilities to create whatever they wanted. This was a great feature for parents to see in the Lego blocks a great support for the little ones in the house to express what they had inside, invent worlds and give free rein to their imagination , being in a safe and secure space. controlled, which also allowed them to be calmer and more relaxed.

The success of the family business did not stop growing and they began to expand internationally, selling their products all over the world and becoming famous wherever they went. They managed to achieve such a triumph that in 1968 they created a theme park in their town (Billund) in which children and adults can enjoy large-scale creations of Legos which impressed a lot and received 3,000 visits on the first day of opening and 625,000 on the first season. They have also created movies made solely and exclusively with Legos.

Undoubtedly, the family has had great marketing ideas throughout the history of the company that has made them succeed in the world of toys to the point of being a hobby for many adults in addition to children. They have achieved that the fact that an older person plays with toys is not only accepted, but that it is well seen and desired.

Nowadays, Lego figures have taken a step further than what started since now you can build authentic works of engineering through an instruction manual in which they show you step by step everything you have to do to see the result since they are truly so complex, that without it it would be impossible. In a certain part, this is another reason why they are so successful among adults because you can find constructions for children of 4 years or some so complex that they have to be for adults.

Take advantage of the Lego discounts that you can find on this website to give a friend a gift, buy that construction that your son or daughter wanted so much or even an item for you.

Building & Construction Toys, kids' Play Figures & Vehicles y kids' Play Figures All these have in common their manufacturer, LEGO, top in the market.

LEGO, in toys & games, becomes a world leader especially in terms of quality.